Close
Product Channel Fit Is Also Important Along With Product Market Fit

Product Channel Fit Is Also Important Along With Product Market Fit

Manufacturers of consumer products today have many channels available to distribute their products. In addition to the traditional General Trade, now there is Modern Trade, E-Commerce and Quick Commerce. The popularity of E-Commerce and Quick Commerce along with various logistics options have enabled the rapid growth of D2C (Direct-to-Consumer) brands. The D2C brands have to…