Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
A friend was talking about his recent trip to Ahmedabad to participate in an exhibition. Due to the exhibition, there was a lot of rush and heavy demand for hotel rooms in the areas surrounding the exhibition venue. Hence, they had to search hard to find a hotel room. He said: “We were not getting…
In a music video a young woman’s car breaks down in a deserted place. Helpless, she seeks help from an oncoming Lamborghini, driven by a handsome young man, who gives her a lift and drops her off to her destination, leaving the broken car where it was. Damsel in distress. Man saves woman. Fairy tale.…
Movies are an effective medium for brand communication. They provide the best exposure to brands in the right context. The stars, the story and the emotional engagement of the audience provide a powerful platform to position a brand in the minds of the viewers. We see numerous examples of brands being strategically showcased in films.…
The spectacular victory of BJP led by Narendra Modi has reaffirmed some marketing and branding principles and has proven how marketing tactics-obsessed Congress failed so miserably due to its weakened strategy. It has also proven that marketing is irrelevant where branding matters. Long term strategic vision It is becoming clear that BJP and Narendra Modi…
What is the similarity between Britannia’s World Cup campaign and Congress’s Rs 72000 NYAY Scheme? Let us understand it through a marketing example. Every now and then companies come out with promotional campaigns which have either a contest or a lucky draw which allows people to participate to be “lucky” and win a grand prize.…