Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
Some time ago, the Infosys co-founder, Mr NR Narayana Murthy said in an interview that we should work 70 hours a week to build a prosperous and competitive India. His timely advice generated a lot of debate. There were a lot of arguments against this suggestion and very few agreed with it. Those who disagreed…
A few days back, in the evening, we booked a Prime SUV on Ola for the next day at 7 am. Ola app promised it to be a “Spacious 6-seater SUV”. The next day, when the time of the ride arrived, we were assigned a vehicle. On calling up the driver, we realized that he…
A print advertisement selling a second home near Mumbai portrays a celebrity saying something like “Buying a home here means Har Din chhutti…” This may mean that the amenities there may allow the occupants to enjoy a relaxing holiday every day. Owning a luxurious second home at a premium resort-like complex and looking for “Har…
Face it. Most of the time, taking the first step towards its solution makes a problem less challenging. A challenge looks bigger until faced. But, once it is accepted and we resolve to face it, it becomes easier from that point onwards. It is very cold these days. Obviously, mornings are chillier. We love to…
A few months back, a TVC of Kalyan Jewellers featuring Amitabh Bachchan and his daughter Shweta Nanda was quickly discontinued due to protests from the government bank employees’ unions. The ad demonstrated poor quality of service at a government bank. Yes, it was disliked by some because it depicted the truth, bitter truth prevailing in…