Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
Great companies have values. These are not just glorified words written on the company website or brochures. They are operating principles that guide the company’s daily decisions and operations. They are an integral part of the culture of the company. Their leaders take responsibility to weave these values into the culture. They themselves live up…
A print advertisement selling a second home near Mumbai portrays a celebrity saying something like “Buying a home here means Har Din chhutti…” This may mean that the amenities there may allow the occupants to enjoy a relaxing holiday every day. Owning a luxurious second home at a premium resort-like complex and looking for “Har…
Companies that insist on advance payment for their product or service have an obligation to deliver as promised. Collecting advance payment and then providing poor quality or bad experience to customers is a breach of trust. It is bad for your brand. Customers feel cheated if they are shortchanged by companies that collected full payment…
“It is hard for someone who is walking unburdened to generate an enthusiasm for work in others.” -Tenzing Norgay (Mountaineer) There is an important lesson in the above quote for business leaders trying to build a team and getting them to produce great results. Many managers trained in business schools enter businesses with a belief…
A few months back, a TVC of Kalyan Jewellers featuring Amitabh Bachchan and his daughter Shweta Nanda was quickly discontinued due to protests from the government bank employees’ unions. The ad demonstrated poor quality of service at a government bank. Yes, it was disliked by some because it depicted the truth, bitter truth prevailing in…