Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
People have tendencies to show one-upmanship. They find out ways to show how they are better than others. They use different objects to establish their superiority in the social pecking order. What type of house do you own? Where is it located? How big is it? Which cars do you own? Where do you holiday?…
Movies are an effective medium for brand communication. They provide the best exposure to brands in the right context. The stars, the story and the emotional engagement of the audience provide a powerful platform to position a brand in the minds of the viewers. We see numerous examples of brands being strategically showcased in films.…
Someone rightly observed and asked: Why are there so many youngsters seen sporting a beard these days? The reason is The Ranveer Singh effect. And, the Virat Kohli effect. In India, a large part of the public psyche is driven by films and Cricket. Stars in both these areas attract popular attention and shape the…
Wearing a new pair of clothes or a new pair of shoes makes me feel like I am at the centre of attention and attraction of those who comes across me. I forget people have better things to do in life than paying attention to my shoes. I feel bigger. More complete. I feel new.…
We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…