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Product Channel Fit Is Also Important Along With Product Market Fit

Product Channel Fit Is Also Important Along With Product Market Fit

Manufacturers of consumer products today have many channels available to distribute their products. In addition to the traditional General Trade, now there is Modern Trade, E-Commerce and Quick Commerce. The popularity of E-Commerce and Quick Commerce along with various logistics options have enabled the rapid growth of D2C (Direct-to-Consumer) brands. The D2C brands have to…

How Hungry Are You To Learn?

How Hungry Are You To Learn?

Successful entrepreneurs are hungry. They are hungry to grow. They are hungry to improve and learn new things. I listened to Harsh Mariwala, the Founder and Chairman of Marico Ltd talking about the initial days of Marico. In those days, the company used to sell Parachute coconut oil in bulk packs to retailers. The retailers…

Who Should Be In Your Top Team?

Who Should Be In Your Top Team?

A growth-oriented organization must have a formidable executive team at the top. It may be called the “top team” or “core team”. Who qualifies to be a part of this senior team of a selected few? I have listed a few qualities of potential leaders like culture fit, result-oriented, self-managed, responsible, hard worker, good communicator…