Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
Someone rightly observed and asked: Why are there so many youngsters seen sporting a beard these days? The reason is The Ranveer Singh effect. And, the Virat Kohli effect. In India, a large part of the public psyche is driven by films and Cricket. Stars in both these areas attract popular attention and shape the…
A few months back, a TVC of Kalyan Jewellers featuring Amitabh Bachchan and his daughter Shweta Nanda was quickly discontinued due to protests from the government bank employees’ unions. The ad demonstrated poor quality of service at a government bank. Yes, it was disliked by some because it depicted the truth, bitter truth prevailing in…
I watched URI: The Surgical Strike on the first day, yesterday. It was worth it. I came back feeling proud of being an Indian. As a customer, I feel it was a full value entertainment for the money. In fact, much more. As an Indian, I feel proud of my army and my government who…
Wearing a new pair of clothes or a new pair of shoes makes me feel like I am at the centre of attention and attraction of those who comes across me. I forget people have better things to do in life than paying attention to my shoes. I feel bigger. More complete. I feel new.…
While communicating, the ability to realize that the other person is not paying attention, that he is not listening and then cutting short our communication is a vital one. It helps in building relationships. And helps avoid hurting them. But for that, we must be listening. Listening to the verbal and the non-verbal cues coming…