Films succeed or fail due to marketing, not branding
The other day, a newspaper carried an article about Akshay Kumar “owning up” the responsibility for the failure of his recent films (Bachchan Pandey, Samrat Prithviraj and Raksha Bandhan). Optically, it looks nice. Someone owning up a failure individually which obviously is a collective failure. He appears to be nice and as an actor he…