Author: Sanjay Shah

When can our marketing be called successful? When we know and understand the customers’ needs well and our products and services satisfy those needs so completely that the product or service becomes a part of their lives. When this happens, they start buying our products again and again. We don’t have to make repetitive efforts…

Just like our personal reputation is not built in a day, a company’s brand can’t be built overnight. Our reputation is built by actions that we do or we avoid doing. It takes time. Similarly, the company’s brand also gets built by how the company conducts its operations, how it makes its customers feel, how it…

Sam Walton, the founder of Walmart, the biggest retail stores chain says: Exceed your customer’s expectations. Give them more than they expected. Not only fulfill their needs but also go beyond that. Delight them. Give them a pleasant surprise. If you can do that, they will come to you again and again. Visit this link…

The reality of today’s businesses, professions or jobs: In cities, Uber and Ola are more popular than traditional auto rickshaws and taxis. Why? Because they are ready to take customers wherever they want to go. They don’t refuse. They are polite. Our traditional taxi-autowalas harassed customers. They refused rides. They were rude to customers. They took…

To grow our business, we should pay attention to the following: Take our work more seriously than ourselves. Depend on our output, not on our ego. Fulfill all promises given to our customers. Focus on results, not on big talks. Don’t get stuck at smallest issues in personal relationships, but pay attention to smallest details…