Branding lesson: Why “Chowkidar Chor Hai” jibe backfired and actually helped brand Modi
In this election, we heard a lot of noise from Congress party accusing Narendra Modi of corruption in Rafale deal. They wanted to convey that the Prime Minister, who calls himself a Chowkidar (guard) of the country, has favored his businessman friend. Even though they may find this verbally interesting, because it rhymes well, but…