Indian companies often struggle not with digital initiatives, but with their proper implementation. We constantly encounter glaring examples of shoddy execution that undermine the potential of digital transformation. My experience with Bluehost India is a prime, albeit baffling, case in point.
I get this reminder from Bluehost India every month for more than FIVE years.
It’s frustrating to see companies invest in digital tools only to botch the execution or miss the point entirely. This is a really common pain point with digital initiatives in India.
Receiving an irrelevant reminder for over five years from an internet services firm, of all places, isn’t just an annoyance; it’s a stark indicator of a deeper issue. It highlights a critical failure in:
Data management:
Why is this irrelevant data still being used to trigger automated communications?
Customer understanding:
What value does this message provide to the customer after so many years?
Process review:
How has this automated communication been allowed to persist without a single review or update in half a decade?
While persistence is a valuable trait, this kind of relentless, misplaced communication isn’t persistence; it’s digital noise and a testament to an unoptimized process.
It leaves customers wondering if the company understands their needs or if their digital systems are simply running on autopilot, oblivious to efficacy or customer experience.
It truly makes us question the “digital maturity” of some of these organizations, doesn’t it?