Close
How Businesses Can Avoid Failure? The Rapido Experience

How Businesses Can Avoid Failure? The Rapido Experience

Businesses can avoid failure by understanding customer needs better. Rapido (a ride hailing service in India) has set up a kiosk at Mumbai’s CSMT International Airport, along with a dedicated pick-up zone. While this initiative aims to attract passengers, poor execution is causing frustration and eroding customer trust. Most international travellers arrive with large luggage…