Marketing communication fails when we try to impress rather than express. Anushka Sharma example.
I saw a short video uploaded by Virat Kohli on Twitter, few months back. It showed Anushka Sharma scolding a person in a car next to theirs for throwing garbage on road. You can watch the video here. The conversation goes like this: Anushka: Why are you throwing garbage on the road? The person in…