Communication – Sanjay Shah | SME Business Coach

Marketing communication fails when we try to impress rather than express. Anushka Sharma example.

February 7, 2019August 10, 2021Sanjay Shah

I saw a short video uploaded by Virat Kohli on Twitter, few months back. It showed Anushka Sharma scolding a person in a car next to theirs for throwing garbage on road. You can watch the video here. The conversation goes like this: Anushka: Why are you throwing garbage on the road? The person in…

Management lessons from the movie URI: The Surgical Strike

January 12, 2019August 10, 2021Sanjay Shah

I watched URI: The Surgical Strike on the first day, yesterday. It was worth it. I came back feeling proud of being an Indian. As a customer, I feel it was a full value entertainment for the money. In fact, much more. As an Indian, I feel proud of my army and my government who…