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Advance Payment Is Not A License To Underperform

Advance Payment Is Not A License To Underperform

Companies that insist on advance payment for their product or service have an obligation to deliver as promised. Collecting advance payment and then providing poor quality or bad experience to customers is a breach of trust. It is bad for your brand. Customers feel cheated if they are shortchanged by companies that collected full payment…

Brand building is more than advertising

Brand building is more than advertising

We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…