Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
It is easy to register our name to participate in a marathon. The real challenge lies in completing the 42-Kilometer marathon. Starting a business is easy. We need to work hard to keep it alive and thriving. That is a generally difficult part. To learn more about this, visit: https://bit.ly/3AvFmNV
If many customers are not buying our product or service, it may be because of: They don’t need our product or service. Our product or service does not provide to them what they need. We don’t know who exactly are our customers. We have not been able to reach our right customers. Introspect: What is…
In your continuous race to search for new customers, make sure that you don’t ignore your old customers. Retaining the old customers requires less effort than getting new ones. Don’t run blindly to get new customers. Retain the old customers. Don’t neglect them. Make them so happy that they will refer us to new customers.…
The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. It followed almost all rules of marketing. It created an air of being different and unique. The product, packaging, communication etc. were very unique. It also had an emotional hook reminding people of their childhood…
A lot of things are changing in the world outside our business. Our business must do necessary changes to align itself to these outside changes. When there is too much cold outside, we must increase the temperature inside. When the rate of change outside is more than the rate of internal changes, our problems will…