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Business and friendship

Friendship based on a business relationship lasts longer than a business relationship based on friendship. It is not advisable to do business with friends. Generally, there are no calculations in friendship. But, when a business relationship starts, calculations come into picture, which create misunderstandings sometimes. On the contrary, if there is a business relationship with someone…

Successful marketing is…

When can our marketing be called successful? When we know and understand the customers’ needs well and our products and services satisfy those needs so completely that the product or service becomes a part of their lives. When this happens, they start buying our products again and again. We don’t have to make repetitive efforts…

No shortcut to build a reputation

Just like our personal reputation is not built in a day, a company’s brand can’t be built overnight. Our reputation is built by actions that we do or we avoid doing. It takes time. Similarly, the company’s brand also gets built by how the company conducts its operations, how it makes its customers feel, how it…