Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
In a music video a young woman’s car breaks down in a deserted place. Helpless, she seeks help from an oncoming Lamborghini, driven by a handsome young man, who gives her a lift and drops her off to her destination, leaving the broken car where it was. Damsel in distress. Man saves woman. Fairy tale.…
The spectacular victory of BJP led by Narendra Modi has reaffirmed some marketing and branding principles and has proven how marketing tactics-obsessed Congress failed so miserably due to its weakened strategy. It has also proven that marketing is irrelevant where branding matters. Long term strategic vision It is becoming clear that BJP and Narendra Modi…
I saw a short video uploaded by Virat Kohli on Twitter, few months back. It showed Anushka Sharma scolding a person in a car next to theirs for throwing garbage on road. You can watch the video here. The conversation goes like this: Anushka: Why are you throwing garbage on the road? The person in…
Someone rightly observed and asked: Why are there so many youngsters seen sporting a beard these days? The reason is The Ranveer Singh effect. And, the Virat Kohli effect. In India, a large part of the public psyche is driven by films and Cricket. Stars in both these areas attract popular attention and shape the…
A few months back, a TVC of Kalyan Jewellers featuring Amitabh Bachchan and his daughter Shweta Nanda was quickly discontinued due to protests from the government bank employees’ unions. The ad demonstrated poor quality of service at a government bank. Yes, it was disliked by some because it depicted the truth, bitter truth prevailing in…