Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
In the race for digital transformation, automation is frequently touted as the pinnacle of efficiency. We are told that AI interfaces are the future of seamless customer engagement. However, customer-facing technology is only an asset if it is rigorously tested and governed by empathy. Without this human oversight, these tools become liabilities – hollow echo…
We constantly hear about the “Ease of Doing Business” in India. We celebrate UPI, GST, digitization and the supposed seamlessness of our modern, growing economy. Yet, beneath this digital veneer lies a corporate bureaucracy so archaic it would make a 1980s government office look agile. Case in point: CNBC-TV18 Access, a premium subscription service owned…
The soul of any organization is reflected in its leadership. My recent stays at two 5-star properties brought this principle to life in ways that every leader – whether in hospitality or any other field – should take to heart. Last weekend, I spent two days at Time Square Resort & Spa in Bhuj-Kutch –…
A broken talcum powder lid on the first day of use might seem like a trivial inconvenience. But from a brand management perspective, it’s a critical failure at the most intimate consumer touchpoint and a stark reminder that a brand is not just what you say it is, but what it does in the hands…