Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…
The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. It followed almost all rules of marketing. It created an air of being different and unique. The product, packaging, communication etc. were very unique. It also had an emotional hook reminding people of their childhood…