Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
What is the similarity between Britannia’s World Cup campaign and Congress’s Rs 72000 NYAY Scheme? Let us understand it through a marketing example. Every now and then companies come out with promotional campaigns which have either a contest or a lucky draw which allows people to participate to be “lucky” and win a grand prize.…
In this election, we heard a lot of noise from Congress party accusing Narendra Modi of corruption in Rafale deal. They wanted to convey that the Prime Minister, who calls himself a Chowkidar (guard) of the country, has favored his businessman friend. Even though they may find this verbally interesting, because it rhymes well, but…
I saw a short video uploaded by Virat Kohli on Twitter, few months back. It showed Anushka Sharma scolding a person in a car next to theirs for throwing garbage on road. You can watch the video here. The conversation goes like this: Anushka: Why are you throwing garbage on the road? The person in…