Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
Leadership is a responsible position. Among other responsibilities, they must be accessible through at least one communication channel to those from their constituencies who may need them. Amazon chief Jeff Bezos has made his email address globally known. If you write to him, you will certainly get a reply. I have got it twice. Of…
Leaders communicate to different type of audiences. They speak to a wide range of concerns and in a variety of contexts. They should be able to adapt their message as per the audience and the context. Different constituencies have different understanding, priorities, challenges and interests. Your leadership team may have a higher level of perspective…
A friend was talking about his recent trip to Ahmedabad to participate in an exhibition. Due to the exhibition, there was a lot of rush and heavy demand for hotel rooms in the areas surrounding the exhibition venue. Hence, they had to search hard to find a hotel room. He said: “We were not getting…
In a music video a young woman’s car breaks down in a deserted place. Helpless, she seeks help from an oncoming Lamborghini, driven by a handsome young man, who gives her a lift and drops her off to her destination, leaving the broken car where it was. Damsel in distress. Man saves woman. Fairy tale.…
Movies are an effective medium for brand communication. They provide the best exposure to brands in the right context. The stars, the story and the emotional engagement of the audience provide a powerful platform to position a brand in the minds of the viewers. We see numerous examples of brands being strategically showcased in films.…