Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…
It is easy to register our name to participate in a marathon. The real challenge lies in completing the 42-Kilometer marathon. Starting a business is easy. We need to work hard to keep it alive and thriving. That is a generally difficult part. To learn more about this, visit: https://bit.ly/3AvFmNV
If many customers are not buying our product or service, it may be because of: They don’t need our product or service. Our product or service does not provide to them what they need. We don’t know who exactly are our customers. We have not been able to reach our right customers. Introspect: What is…
In your continuous race to search for new customers, make sure that you don’t ignore your old customers. Retaining the old customers requires less effort than getting new ones. Don’t run blindly to get new customers. Retain the old customers. Don’t neglect them. Make them so happy that they will refer us to new customers.…
The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. It followed almost all rules of marketing. It created an air of being different and unique. The product, packaging, communication etc. were very unique. It also had an emotional hook reminding people of their childhood…