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Brands in our life

Brands in our life

Wearing a new pair of clothes or a new pair of shoes makes me feel like I am at the centre of attention and attraction of those who comes across me. I forget people have better things to do in life than paying attention to my shoes. I feel bigger. More complete. I feel new.…

Brand building is more than advertising

Brand building is more than advertising

We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…