Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
I read this: “I would like to leave a body of work that I’m proud of because I stand for cinema that’s different. I want the audiences to always think that I took the risk.’ – Ayushman Khurrana, Actor. I admire Ayushman for his unconventional but highly remarkable work. No doubt about his talent and…
A friend was talking about his recent trip to Ahmedabad to participate in an exhibition. Due to the exhibition, there was a lot of rush and heavy demand for hotel rooms in the areas surrounding the exhibition venue. Hence, they had to search hard to find a hotel room. He said: “We were not getting…
Movies are an effective medium for brand communication. They provide the best exposure to brands in the right context. The stars, the story and the emotional engagement of the audience provide a powerful platform to position a brand in the minds of the viewers. We see numerous examples of brands being strategically showcased in films.…
Someone rightly observed and asked: Why are there so many youngsters seen sporting a beard these days? The reason is The Ranveer Singh effect. And, the Virat Kohli effect. In India, a large part of the public psyche is driven by films and Cricket. Stars in both these areas attract popular attention and shape the…
A few months back, a TVC of Kalyan Jewellers featuring Amitabh Bachchan and his daughter Shweta Nanda was quickly discontinued due to protests from the government bank employees’ unions. The ad demonstrated poor quality of service at a government bank. Yes, it was disliked by some because it depicted the truth, bitter truth prevailing in…