Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
While communicating, the ability to realize that the other person is not paying attention, that he is not listening and then cutting short our communication is a vital one. It helps in building relationships. And helps avoid hurting them. But for that, we must be listening. Listening to the verbal and the non-verbal cues coming…
We need money to run noisy advertising campaigns on Newspapers, Magazines, TV, Radio etc. Those with money can run such a campaign. But there is no guarantee that such a noise will create a brand. Creating a brand requires vision, self-confidence, clear thinking, intelligence and consistent, endless efforts. Advertisements can create an outside image of the brand,…
If many customers are not buying our product or service, it may be because of: They don’t need our product or service. Our product or service does not provide to them what they need. We don’t know who exactly are our customers. We have not been able to reach our right customers. Introspect: What is…
The makers of Paper Boat, a different type of soft drink, did a lot of advertising and brand building activities. It followed almost all rules of marketing. It created an air of being different and unique. The product, packaging, communication etc. were very unique. It also had an emotional hook reminding people of their childhood…