Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
The spectacular victory of BJP led by Narendra Modi has reaffirmed some marketing and branding principles and has proven how marketing tactics-obsessed Congress failed so miserably due to its weakened strategy. It has also proven that marketing is irrelevant where branding matters. Long term strategic vision It is becoming clear that BJP and Narendra Modi…
In this election, we heard a lot of noise from Congress party accusing Narendra Modi of corruption in Rafale deal. They wanted to convey that the Prime Minister, who calls himself a Chowkidar (guard) of the country, has favored his businessman friend. Even though they may find this verbally interesting, because it rhymes well, but…
I saw a short video uploaded by Virat Kohli on Twitter, few months back. It showed Anushka Sharma scolding a person in a car next to theirs for throwing garbage on road. You can watch the video here. The conversation goes like this: Anushka: Why are you throwing garbage on the road? The person in…
Someone rightly observed and asked: Why are there so many youngsters seen sporting a beard these days? The reason is The Ranveer Singh effect. And, the Virat Kohli effect. In India, a large part of the public psyche is driven by films and Cricket. Stars in both these areas attract popular attention and shape the…
Wearing a new pair of clothes or a new pair of shoes makes me feel like I am at the centre of attention and attraction of those who comes across me. I forget people have better things to do in life than paying attention to my shoes. I feel bigger. More complete. I feel new.…