Sanjay Shah | SME Business Coach | +91-9322 23 33 23
Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
People have tendencies to show one-upmanship. They find out ways to show how they are better than others. They use different objects to establish their superiority in the social pecking order. What type of house do you own? Where is it located? How big is it? Which cars do you own? Where do you holiday?…
I read this: “I would like to leave a body of work that I’m proud of because I stand for cinema that’s different. I want the audiences to always think that I took the risk.’ – Ayushman Khurrana, Actor. I admire Ayushman for his unconventional but highly remarkable work. No doubt about his talent and…
A friend was talking about his recent trip to Ahmedabad to participate in an exhibition. Due to the exhibition, there was a lot of rush and heavy demand for hotel rooms in the areas surrounding the exhibition venue. Hence, they had to search hard to find a hotel room. He said: “We were not getting…
In a music video a young woman’s car breaks down in a deserted place. Helpless, she seeks help from an oncoming Lamborghini, driven by a handsome young man, who gives her a lift and drops her off to her destination, leaving the broken car where it was. Damsel in distress. Man saves woman. Fairy tale.…
Movies are an effective medium for brand communication. They provide the best exposure to brands in the right context. The stars, the story and the emotional engagement of the audience provide a powerful platform to position a brand in the minds of the viewers. We see numerous examples of brands being strategically showcased in films.…