At home, a leak developed in a Jaquar bathroom flush installed about 2.5 years ago. Concerned, I contacted the dealer from whom I had purchased it. He promptly took my details and assured me the issue would be resolved soon.
Shortly after, I received an SMS from Jaquar with a service call number, followed by a few more messages confirming the service request.
Within two hours, a service technician called to ask if he could come over immediately. He arrived just five minutes later and efficiently resolved the issue.
This experience made me reflect on why Jaquar products are so highly regarded and why builders often proudly mention they use Jaquar fittings in their new constructions.
Now, I understand. Jaquar products are undeniably high quality, but their exceptional service is equally impressive.
The entire issue above was resolved satisfactorily within three hours. Establishing such efficient systems and processes requires significant effort. A considerable investment of time, money, and resources is essential. Many individuals need to be recruited, trained, retained, motivated, and coordinated to ensure smooth operations.
A company can only become a formidable brand when it pairs excellent products with outstanding service. The success of a great product brand hinges on both its product quality and the level of service it provides.
-Sanjay Shah
SME Business Coach
#Brand #Branding #Marketing #Excellence #Service