Media has a lot of power. We may not realize or recognize it, but it certainly has. It can magically create something out of thin air. It can make a celebrity out of nobody. Politicians and celebrities utilize this media power, but I think nobody understands and uses the media as effectively as Kim Kardashian and her family.
Wikipedia describes Kim Kardashian as a “media personality.” Kardashians are a product of the media. They live in the USA.
They very well understand that many people in the world are eager to know and gossip about famous people’s lives. They have a lot of time to spend reading, watching and listening about celebrities. Kardashians understood this psychology.
The media, too, knows this tendency of the general public very well. It also finds an opportunity to monetize this. To exploit this public curiosity, the media and the Kardashian family joined hands. They put the Kardashian family’s lives on a reality television show and started sharing details about their life with the public.
In all other aspects, Kardashians may be ordinary people. They may be living an ordinary life, but the media celebrates everything they do and their consumers relish every moment. They track their lives and magnify every smallest thing they do. The plan has worked successfully. Kardashians have built their careers from this exposure.
Here is an example of how media magnifies every seemingly ordinary celebrity gesture.
Kim and her sister Khloe Kardashian recently visited Mumbai to participate in Radhika and Anant Ambani wedding functions. The entire wedding was a huge feast for the media for days. Among others, it also followed the Kardashian sisters and reported every detail available. During the visit, they took an auto-rickshaw ride. Now, ordinary humans “take” or “hop into” an auto. But the media screamed: “Kim and Khloe Kardashian ‘enjoyed’ an auto ride in Mumbai.”
What mere mortals survive in their lives, celebrities “enjoy”, or that is what the media wants us to believe. This is just one example of how the media manufactures celebrities out of nobodies. By glorifying everything they do.