A friend was talking about his recent trip to Ahmedabad to participate in an exhibition. Due to the exhibition, there was a lot of rush and heavy demand for hotel rooms in the areas surrounding the exhibition venue. Hence, they had to search hard to find a hotel room.
He said: “We were not getting a hotel room. Finally, we had to settle for an Oyo Room. And for that too, we had to pay a high amount.”
And, he did not seem to have liked the idea of having to stay in an “Oyo room”.
Whatever brand positioning Oyo may have intended, but it seems many customers perceive it as something “less than a hotel.” Maybe, the name “Oyo” being seen at many neighborhood hotels/guest houses which do not command a high reputation in the minds of people staying around them has created an impression about the kind of brand Oyo may be.
Our marketing pitch may try to communicate something about our brand, but in the end, our execution and the customers’ experience with the brand determines its true image and position in the market.
And, no communication can undo it.
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