Wearing a new pair of clothes or a new pair of shoes makes me feel like I am at the centre of attention and attraction of those who comes across me.
I forget people have better things to do in life than paying attention to my shoes.
I feel bigger. More complete. I feel new.
This is the role products and brands play in our lives.
We love those brands which make us feel bigger, more complete. Some brands succeed in giving this feeling to a large number of customers. Consistently.
These are the successful brands.
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