Customized Coaching to GROW Your SME Business To The Next Level. (Strategy, Marketing, Branding, Systems & Processes)
Visiting your customer service centre must be as enjoyable for your customers as visiting your showroom. At least, that is what you may expect from a brand as popular as Apple There is a showroom of Unicorn Infosolutions Pvt Ltd, an Apple channel partner at Oberoi Mall in Goregaon-East, Mumbai, India. When you go there,…
As human beings, we are supposed to mature as we age. As children or teenagers, our behaviour may not be consistent or predictable. That is accepted. Our mistakes are pardoned. But growing up, our behaviour is expected to be predictable. If we don’t, that stalls our progress. Companies also go through different phases as they…
I recently completed another 10-day Vipassana meditation course. This ancient technique, which involves self-observation of mind and body, has consistently left me feeling more relaxed, aware and grounded. During this particular retreat, two distinct lessons emerged. Lesson 1: The Illusion of Assumptions For nine days, we lived in complete silence, observing our breathing and bodily…
Counterintuitively, a business becomes more valuable when it becomes less dependent on its leader. Scaling a business demands a systematized approach, not individual dependence. To achieve this, leaders must effectively position themselves as redundant. This involves building a strong team of capable individuals, empowering them fully and establishing robust systems and processes. To attract top…
Manufacturers of consumer products today have many channels available to distribute their products. In addition to the traditional General Trade, now there is Modern Trade, E-Commerce and Quick Commerce. The popularity of E-Commerce and Quick Commerce along with various logistics options have enabled the rapid growth of D2C (Direct-to-Consumer) brands. The D2C brands have to…